Alba's resolve to tap into the demands of the emerging markets of Asia was given an impetus with the opening of the company's new regional office in Hong Kong.
David Zheng, recently appointed the new sales manager for the Asia Pacific market, will oversee the growth and development of this key marketing territory and, along with his team, will support initiatives that help expand the footprint of Alba's product portfolio in Asia.
Mr Zheng will be based at Alba's office in Hong Kong, and will be reporting directly to chief marketing officer Jean Baptiste Lucas.
"Alba remains committed to expanding its global presence as well as meeting the stringent demands of quality-conscious customers around the world," chief executive Laurent Schmitt said.
"The emerging markets of Asia present a growth opportunity for the company, and the opening of our new office in Hong Kong is a key step towards consolidating our presence in this key marketing territory.
"David Zheng's experience in the aluminium industry over a span of two decades will prove crucial in meeting Alba's vision.
"We are confident that he, along with his team, will play a leading role in expanding Alba's presence in the Asia Pacific market and we wish them success," he added.
Mr Zheng earlier worked as managing director of Alcan International Network China, Alcan International Network Shanghai, and Alcan International Network India, with responsibilities over China and India. Prior to this position, he worked for Pechiney Far East as senior sales manager.
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