28/06/2016 02:38 AST
The month-long Ramadhan events organised by Bank Muscat, the flagship financial services provider in the Sultanate, under the banner of ‘Ramadhan Al Khair’ to benefit different segments of society has gained momentum.
In a unique gesture, the bank produced a short video clip in appreciation of the people doing services to the nation. Paying rich tributes to citizens who are on duty to ensure critical services provided by the police, hospitals, ambulances, fire brigades as also who are away from their families in remote areas and engaged in oil drilling activities, the video clip posted on the bank’s social media channels and the state television evocatively joins the people we often tend to overlook while enjoying celebrations with our families and dear ones. The video clip conveying a powerful social message has earned high acclaim from citizens and residents.
Taking a further step, the bank organised Iftar gatherings with various groups of people on duty to the nation, including the call centre staff at Muscat Municipality and the Royal Hospital employees.
As part of the bank’s Tadhamun corporate social responsibility (CSR) initiative, beneficiary homes identified by the Ministry of Social Development across the Sultanate are receiving basic electronic home appliances, aimed at providing them with a better quality of life. The distributions will be carried out through the Holy Month along with Eidiyah to beneficiary families as a gift from the bank’s employees. Over the years, the Tadhamun programme has benefitted numerous citizens from social welfare families. The Tadhamun initiative is a fine example of the public-private partnership launched by the bank in association with the Ministry of Social Development to strengthen the hands of beneficiaries.
Through Tadhamun programme, the bank seeks to reiterate its dynamic vision and values of accountability and partnership, striving to reach out to different segments and ‘doing more’ for society as a whole. Committed to supporting economic growth and sustainable development, the bank utilises every opportunity to reiterate partnership in building the nation by creating opportunities for individuals and communities to grow and prosper. Contributing to sustainable development, the bank works closely with local communities with the aim of improving living standards in a manner that complements the national economy.
As part of CSR initiatives coinciding with the Holy Month of Ramadhan, the bank unveiled ‘Zeinah Cares’, a first-of-its-kind initiative in association with the Ministry of Social Development, to support charitable organisations in the Sultanate. Bank Muscat women customers holding a Zeinah savings account can sign up for ‘Zeinah Cares’, wherein the Baizas available in their account balance at the end of the month will automatically get transferred and donated towards charity. The participation is voluntary and optional. The accumulated amount from all Zeinah customers will be transferred to Zeinah charity account and donated to charity organisations recommended by the Ministry of Social Development.
In another initiative, Bank Muscat joined hands with Riyada — the Public Authority for SME Development, to organise al Wathbah Ramadhan Souq, an exhibition showcasing products and services promoted by Omani women entrepreneurs, at the bank’s head office. Aimed at giving wings to the business dreams of women entrepreneurs, al Wathbah Souq highlighted a wide range of home-made products, including clothes, accessories, food items, home decorations and much more. The exhibition offered a unique shopping experience to visitors. Reaching out to the family and children, Bank Muscat organised entertainment and Qaranqasho celebrations at Oman Avenues Mall. The highlights of the programme included ‘Alladin Children’s Show’. Spicing up the events, the bank utilised the occasion to highlight al Mazyona Children’s Savings Account. Al Mazyona mascots
Oman Daily Observer
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