Credit cards no longer needed for mobile app purchases with Ooredoo

25/08/2015 08:38 AST

Introducing another first to the Omani market, Ooredoo’s new Charge to Mobile service allows smartphone users to buy premium apps by charging apps using their prepaid or postpaid accounts, rather than needing to use a credit card. Hassle-free purchases can now be made with deductions from recharge balances or by allocating additional fees to monthly bills, offering customers an easy convenient way to access the latest apps across a number of app stores.

“Needing to use a credit card and even having to enter personal data, or use online payment gateways, is not always possible or convenient to customers. Mobile payments are the latest way to pay for a number of services globally and we have already secured several of the most popular platforms, including Gameloft and Microsoft’s Windows Store,” said Feras al Shaikh, (pictured) Director of Consumer Sales at Ooredoo. “Frequent users of mobile apps will feel the impact of this immediately, with the market overall experiencing greater convenience as we partner with a diverse variety of stores. Charge to Mobile not only means that credit cards are ceasing to be a barrier for downloading priced apps, but also ‘in app’ purchases have never been easier.”

Al Shaikh added, “The level of credit card use in Oman is quite low when it comes to purchasing apps, compared to other countries across the region; therefore this new service is not only a convenience driven development in our service, but a strategic advancement for the Omani market overall.”

This market first from Ooredoo comes as the Sultanate continues its drive towards becoming a knowledge-based society, and as preparations enter full-swing to drive further growth within the mobile app market.

Oman Daily Observer