Commercial Bank International (CBI) has implemented a number of initiatives to driver greater customer satisfaction. The first of these was to embark on a total rebranding exercise, which saw all the branches and ATM’s across the country rebranded with a new logo and corporate identity. During this time, the Bank also launched a range of new products, including a new Auto Loan product, a revised Home Loan product a new Credit and Debit card suite of products and seven new Bancassurance products amongst others.
Kris Babicci, CEO Commercial Bank International said, “Customer Service is at the heart of everything we do and we want to ensure our customers get the best possible service each time they visit us across all our touch points. We are investing in training our staff continuously to exceed service expectations across all our banking channels.”
Recently, CBI released a survey showing that people who are satisfied with their financial services partner are also satisfied with their finances. According to the survey, 67 per cent of consumers who are happy with their bank report that they have low or no financial stress and more than half are optimistic on their financial future. Customers also indicated that they prefer uncomplicated products with no hidden fees. Of those surveyed, 82 per cent appreciated friendly service, 62 per cent wanted easy to navigate on line banking and 60 per cent want convenient products.
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