21/03/2016 16:44 AST
Nine Elms Property Development, a subsidiary of Damac International, has announced the re-branding of its premier residential project, Aykon Nine Elms, in London, UK.
The 50-storey tower with interiors by Italian fashion house Versace, has now been renamed as Aykon London One, in a tribute to the skyscraper tower being the only ‘One’ in central London with all 50 storeys’ interiors co-branded with such a premium Italian fashion house as Versace.
Damac said the re-alignment of the project’s name coincides with the launch of a further limited release of luxury units. More than 50 per cent of the first phase of release have been sold since the launch only six months ago, it added.
Niall McLoughlin, the senior vice-president at Damac Properties, said: "Evolution is a continuous process in this ever-changing environment and real estate developments are no exception to this."
"From the moment of inception of a project, various factors should be continuously re-assessed and evolved in line with the ever-changing dynamics of the market and trends and this is the basis that prompted our re-branding," he remarked.
By showcasing the strategic location of the development and the unique design concept of the tower, it immediately places the development at the pinnacle of its market, backed up, of course, by its unique product offering.
"On the one hand, the name encapsulates London’s position as the world’s most popular capital, while the name also lends itself to the architectural wonder that Aykon London One will be. We found it most fitting for the new name to mark a fresh release of units in the next exciting phase in its evolution," he stated.
According to him, London remains a key destination for the affluent from all corners of the globe and premium properties are most sought after, evidenced by the phenomenal rise in property prices and rents in such locations.
"With this demand in mind, and fortified by our deep understanding of what the affluent seek in a property, either as their ultimate home or as a high-yielding investment, we partnered with Versace Home, to develop Aykon London One and created a unique concept offering designer interiors in what is indisputably one of the most attractive and sustainable real estate markets in the world," remarked McLoughlin.
The neighbouring Vauxhall area has witnessed a 69 per cent rise in residential prices since 2010, according to a Knight Frank report published in 2015 and London’s year-on-year price growth rate is in the region of six per cent.
Aykon London One, scheduled for completion in 2020, combines a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with city and river views along the Thames to the Palace of Westminster and the London Eye.
Rich amenities, including a hitech gymnasium, indoor swimming pool, spa and private residents’ lounge, along with children’s play area, roof gardens and cinema, all designed by Versace Home, will present the ultimate in high-end luxury living.
The exclusive development is nominated to win in the 2016 RESI Awards, organised by Property Week, which recognises the best developers and projects in the residential property market.
The Aykon London One development has been shortlisted in the “Development of the Year” category, it added.
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