Du announced that it has entered an official partnership with the UAE National Olympic Committee (NOC) in support of the country's participation in the London 2012 Olympics.
The partnership was announced at a meeting held at the committee headquarters, and signed by HE Mohammed Al Kamali, Secretary General of the UAE National Olympic Committee (NOC), and Osman Sultan, CEO, Du.
Also present at the ceremony was Fahad Abdulrahman Al Hassawi Chief Human Resources & Shared Services Officer, Ahmed Aburahima, Vice President, Government Relations, Du and Abdul Rahman Falaknaz, Board member, Financial Director, Member of the executive Office, Chairman of Marketing & investment committee, at the UAE National Olympic Committee (NOC).
Through the establishment of an online and mobile communication campaign, this exciting joint venture aims to provide UAE nationals and residents with the most up-to-date source of news - chronicling the country's every triumph and achievement during the Olympics.
The initiative will result in the creation of an additional section entirely dedicated to the UAE Olympic News within Eurosport Arabia, the web and mobile sports portal geared towards sport aficionados and developed by Du and Eurosport. Eurosport Arabia was launched in 2009, offering sports fans in the Middle East and North African an exclusive digital channel broadcasting the latest sports news.
"We are an Emirati company to the core, and it is a great honour to be able to support our country's participation in the London 2012 Olympics by partnering with the UAE National Olympic Committee," said Sultan. "Eurosport Arabia is the perfect platform to bring patriotic Olympics fans closer to the action, by providing up-to-date coverage on the UAE team's progress. On behalf of all of my colleagues, I would like to wish the UAE delegation the very best of luck."
Commenting on the partnership, HE Mohammed Al Kamali said, "We would like to thank Du for its unyielding support of the UAE Olympics delegation, and for its longstanding commitment to the country and its residents. As digital communication outlets serve as today's leading news sources, we believe that this partnership will prove immensely beneficial for avid Olympic followers looking for to-the-minute news feeds. We are working very closely with our myriad national teams and are confident that they will be coming home with gold medals!"
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