20/02/2017 07:31 AST

Dubai Chamber of Commerce and Industry unveiled the key objectives and initiatives outlined under its 2017-2021 strategy during its annual media briefing, which was held on Sunday at the Chamber’s premises.

The briefing was led by Hamad Buamim, President and CEO of Dubai Chamber, and attended by members of the local media who were honoured for their efforts during the last year.

During the event, Buamim explained that the new customer-oriented strategy aims to boost competitiveness and growth within the private sector in line with the Dubai Plan 2021, and added that it reinforced the Chamber’s role as a trusted partner to Dubai’s business community and a bridge between business and government.

The strategy is supported by four pillars, namely promoting Dubai as a global business hub; creating a favourable business environment; supporting the development of business in Dubai; and becoming the best chamber in the world.

Six initiatives are outlined under the new strategy, which aim to ensure that the Chamber supports the government in executing the Dubai Plan 2021; enhances its international network; promotes Dubai as an attractive market to establish commercial and business ties; leverages its relationships and stakeholders to become the voice of Dubai’s business community; develops the emirate’s entrepreneurial ecosystem; and provides the best and most appropriate services to members through strong engagement and innovative solutions.

Buamim explained that the strategy also comprises several sub-initiatives and events, including the launch of a new award and summit to recognise companies that have made the biggest contribution to the Dubai Plan 2021, in addition to the establishment of a specialised centre for economic research and policy.

“Dubai Chamber has studied the needs of the private sector, and developed an integrated strategy that aligns such requirements with the objectives of the Dubai Plan 2021. The strategy encompasses the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to accelerate the emirate’s economic growth, boost the competitiveness of the private sector, and attract leading global companies to specialised sectors within Dubai,” said Buamim.

“The Chamber is planning to invest Dhs100 million on innovation-focused projects and initiatives over the next few years, Buamim noted, while it will continue to invest in next-generation business through the Dubai Smartpreneur Competition, Dubai Startup Hub, Mohammed Bin Rashid Al Maktoum Business Innovation Award, and the Dubai Innovation Index.

He revealed that the Chamber is planning to strengthen its international presence in 2017 with the opening of representative offices in India and Brazil. The new offices will explore new trade and investment opportunities in those countries, and complement the Chamber’s network of branches, which spans promising markets across the Middle East, Asia and Africa.


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