DUBAL and EMAL create industry presence in China

Acknowledging the importance of the Far East and ASEAN regions — both of which represent major export markets for the premium purity, high quality primary aluminium produced in the UAE — Dubai Aluminium (DUBAL) and Emirates Aluminium (EMAL) will participate jointly in the annual ALUMINIUM China 2012 exhibition, which takes place in Shanghai from 6 to 8 June.

According to Mohamed Qanbar (General Manager, Marketing & Sales: Asia), ALUMINIUM China is rated as the most important and comprehensive aluminium industry event in China, offering a definitive international networking and trading platform where visitors can meet with suppliers of raw materials, semi-finished and finished products, surface treatment and producers of machinery, plant and equipment for aluminium processing and manufacturing, light-metals trade and service providers.

"For DUBAL and EMAL, ALUMINIUM China presents a perfect opportunity to view the latest aluminium technologies while showcasing our products and services to the estimated 10,000 people who are expected to visit the exhibition," Qanbar says.

Accordingly, the combined DUBAL-EMAL exhibition stand will showcase the two companies and promote their product portfolio, with the overall aim of sustaining and growing market share. DUBAL produces billets for construction, industrial, transportation and forging purposes in automotive industries; high-purity aluminium ingots for use in the electronics and aerospace industries; and foundry alloy ingots, which are absorbed primarily by the automotive sector. EMAL's product portfolio also includes extrusion billets for construction and transportation applications; foundry ingots, used in the automotive sector; and sheet ingots, which are primarily destined for the packaging industry, lithographic sheets and the automotive industry.

Qanbar confirms that the overriding objectives of participating at ALUMINIUM China 2012 are to raise awareness of the UAE's growing primary aluminium sector among customers in greater Asia; and to position the two companies to pursue opportunities in the region. "We are confident that the exhibition will again draw delegations from across China and farther afield, giving us the opportunity to network with existing and potential new customers," Qanbar says. "This is important, given the strong position that DUBAL and EMAL already hold in the Asian markets, our established sales infrastructure and the potential for further growth. In 2011, DUBAL and EMAL sold a collective 764,538 metric tonnes of primary aluminium products to customers in greater Asia - accounting for 40 per cent of their combined total production of 1.87 million metric tonnes. The major share remains value added products (i.e. billet and foundry), with a portion of normal high aluminium grade metal as well, plus DUBAL's super high purity metal which is dedicated for the Far East market."

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