19/02/2017 05:45 AST
With bullish forecasts emerging on the GCC’s consumption of meat and poultry, a specialised segment focused on the product range has drawn a huge international response for world-leading food and beverage exhibition Gulfood 2017.
The new meat & poultry sector, one of eight dedicated segments in the new sectorized layout of the giant Gulfood exhibition due to open its 22nd edition at the Dubai World Trade Centre (DWTC) on Feb. 26-March 2, has attracted 259 exhibitors from 35 countries including the biggest sector names from South America, Australia, the Far East, North America and Russia.
The specialized show comes as meat consumption in the six GCC states, where meat features heavily in traditional diets, is predicted by research house Alpen Capital to climb to 4.3 million tons by 2019. Alpen’s GCC Food Industry Report highlights growing demand for healthy, organic and halal products from trusted sources.
The region’s increase in meat consumption is in line with the rising global trend of consumption of protein-rich foods, particularly organic and healthy produce with a strong, branded and most often halal provenance.
According to market research provider Euromonitor International, with processed and red meat called into question recently over associated health risks, meat-oriented businesses are “likely to emphasize the benefits of meat consumption, such as the fact it contains important nutrients and high quality proteins. They are also likely to include a greater variety of less processed products in their portfolio.”
Agriculture consultancy Clarity estimates the region’s demand for organic food indicates a market worth about $1.5 billion by 2018.
The growth in organic food consumption has not gone unnoticed with the Halal Food Information Centre saying success in the GCC could depend on fulfilling this demand. “GCC populations have changed their consumption patterns by turning to more healthy food products,” the center said. “One of the reasons is that government sectors aggressively promote continuous measures to reduce the obesity problem in the region. Therefore, broiler manufacturers should follow this health trend of the GCC consumers by developing a variety of processed chicken products. Moreover, they should advertise that their products are good for health due to being a source of high protein but low fat food, making it even more attractive for consumers in the region.”
Region-wide health awareness campaigns are being credited with driving demand for healthier food as many consumers now pay more attention to their diet. This in turn has led to an increase in number of producers vying for a share of a market that is increasingly seeking healthy and trusted food sources.
“Exhibitor feedback from 35 countries participating suggests this year’s show is uncovering new regional trends with demand for healthier options, especially organic products, on an upward curve,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.
Keen to outline why its products are right for the health-conscious family at the meat & poultry sector is Banvit ME, the UAE-based subsidiary of Turkish poultry producer Banvit. Banvit will be showcasing its range of poultry products from whole chickens to additive-free processed products including popcorn and chicken burgers.
“Chicken is a very healthy source of protein consumed by different age and socio economic groups. Per capita consumption is around 40 kg in GCC and we expect it to increase in the future as well,” said Murat Kunt, General Manager, Banvit ME FZE. “Day by day, consumers are getting more health conscious. Banvit, by adapting its production to this trend, introduced additive-free further processed products to the market after 2 years research. Banvit popcorn, nuggets, burger, breaded burger, mince, meatball, kebab can be the first choice of mot
Saudi Gazette
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