Huawei launches new smartphone in ME market

27/05/2015 00:55 AST

A new era of smartphone technology becomes available to the Middle East market on late Monday as Huawei launched its latest smartphone — P8 in the UAE for Middle East market.

Once again redefining the smartphone industry, the Huawei P8’s exciting features, cutting-edge technology, durability and sleek design allow consumers to ignite their creativity.Building on the rich heritage of the P Series, the Huawei P8 takes beauty to the next level, striking a perfect balance of artistry, creativity and functionality.

The Huawei P8 delivers a new level of usability for different applications impacting everyday life — at work and at play. With craftsmanship that pushes the bounds of possibility and new revolutionary light painting modes, the Huawei P8 provides consumers with an inspiration for creativity.

Inspired by the design elements of leather-bound handcrafted book binding, the Huawei P8 is a unique smartphone that combines clean, aesthetic lines with innovative technology, beauty and elegance. The phone comes with four elegant color options: silver, gold, black and grey. The devices come in a translucent package and the unboxing experience is like taking a book from the shelf.

Jiao Jian, President Huawei Device Middle East commented on the regional launch: “We are extremely excited to launch the user-friendly P8 for consumers across the Middle East.

Huawei has seamlessly combined the best elements of style and strength in this device, delivering a revolutionary user experience — especially in terms of camera and network connectivity. Building on the outstanding market performance of Huawei’s P series, we are fully confident that our P8 will become one of the most popular smartphones among consumers in 2015.”

The Huawei P8 introduces a new philosophy for camera design — a camera optimised for low light and high contrast.

The Gulf Today