26/08/2014 11:47 AST
Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Mena region, said it has begun work on the second phase of Mall of the Emirates’ strategic redevelopment that aims to add 25,000 sq m in gross leasable area (GLA).
The multi-stage redevelopment, Evolution 2015, currently underway, will see the introduction of a new, major Vox Cinemas experience, retail anchor stores as well as new lifestyle options, and a diversity of dining choices.
With a phased completion with elements unveiling by mid-2015, Evolution 2015 will see the launch of brands making their debut in the Middle East at Mall of the Emirates alongside the expansion of existing luxury and lifestyle shopping brands, at an overall estimated investment of more than Dh1 billion ($272 million).
“In embarking on phase two of Evolution 2015 at Mall of the Emirates, we have surveyed the needs of our two key audiences – guests and retailers – to see how we can best meet their changing needs,” remarked Dimitri Vazelakis, the executive managing director, Shopping Malls for Majid Al Futtaim – Properties.
“More space for luxury maisons, the introduction of new fashion brands, an enhanced dining experience and a state-of-the-art cinema destination – these are some of the most anticipated elements, and what we are turning into reality at Mall of the Emirates today,” he stated
Recognizing that fashion accounts for almost half of Mall of the Emirates’ current sales, Evolution 2015’s phase two will see more spacious premises for some premium brands alongside fashion lines choosing the mall as their regional launch platform.
"Vox Cinemas in Mall of the Emirates, among the UAE’s most preferred movie-going destinations, is creating an entirely new destination for film-lovers, with 24 screens, advanced technologies including Vox Max large-scale screens, and an expanded Vox Gold premium experience," observed Vazelakis.
Dining out, he said, is a much-loved pastime for both residents and guests and Evolution 2015’s phase two will unveil a new dining destination at Mall of the Emirates featuring 12 exciting food and beverage options to complement the new lifestyle retail and cinema offer.
New brands as well as popular restaurants and cafés will feature in this new leisure precinct, he added.
Rounding out the Mall of the Emirates Evolution 2015 are the elements that will ensure guests’ convenient access and comfort, including parking for more than 1,300 cars as well as new prayer rooms.
“Mall of the Emirates is one of the most trusted and premium retail destinations in the region, and Evolution 2015 enables us to expand and enhance the experience that we offer to our guests and retail partners by innovating, maximizing our offer and delivering a consistently superlative experience,” added Vazelakis.
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