Mobily allows its employees and children to appear in its ad campaigns

01/10/2015 05:07 AST

Mobily has recently launched a new initiative allowing its employees and their children to appear in the company’s advertising campaigns both internally and externally on the social networks and TV ads.

This step emerges from its strategy and efforts to create a better working environment and to support its innovation culture within the company through dedicating of knowledge sharing and cooperation among employees.

The initiative aims to highlight the talents of employees and work on developing them as well as to fulfill their desires and dreams.

This active role has emerged recently in the context of the preparations of Mobily for its media and advertising campaign on the occasion of Eid Al-Adha and the 85th National Day anniversary of Saudi Arabia under the slogan “Joy and Pride”.

Based on the importance of this campaign and its inherent meanings and the desire to present the best for our homeland, a group of employees and their children’s proposed to share in this TV advertisement, where five employees from Mobily and their children participated in the commercial ad, which was recently displayed.

Due to the amazing success achieved in the Saudi National Day campaign, the company is currently working on preparing an integrated list of employees and their children who like to represent the company in the next advertising campaigns.

These multimedia campaigns helps them widen their reach in Mobily’s various social networking platforms. Mobily said it is always keen to enrich and upgrade these platforms.

Arab News