31/08/2016 05:49 AST
The UAE commands $18 billion of the$30 billion franchise economy of the Mena region, said the event organisers of the upcoming Middle East Franchise Expo & Forum in Dubai, UAE.
The third edition of the event will be held on October 25 and 26 at the Jumeirah Beach Hotel, said Omar Al-Haza'a, vice president of the Middle East and North Africa Franchise Association (Menafa).
“The forum will showcase a wide range of 90 brands in the two-day event. We want to send a clear message to the industry that franchising is not only F&B as it covers more than 75 different sectors, from education to health, services, sports to automotive, just to name a few,” added Al-Haza'a.
“Mena markets hold some of the most extraordinarily advantageous platforms for the development of the franchising industry in the world as it is a $30 billion franchise economy,” he noted.
The event offers a unique platform for investors to meet franchisors in a congenial setting, in addition to specialized seminars and workshops, making it an absolute 'must attend' show for everyone interested in the franchising business.
“The Mena region, home to 355 million people, has witnessed numerous positive changes in recent years. With most countries adopting new policies allowing for positive changes, the economy is reviving rapidly especially with the help of factors such as the region’s overwhelmingly young population and the vast demand from high income states,” he added.
“It is now the right time to explore franchising opportunities across the region as most of the GCC economies are diversifying their income sources away from primarily relying on oil. Governments can have a bigger role in nurturing franchising business by urging banks to be part of funding small and medium businesses to bring more franchising licenses to the region,” added Al-Haza'a.
Visitors from Australia, Europe, the United States, Asia, Levant and the Mena region will be engaging in one-on-one business meetings with franchise brands from over 65 companies.
Franchising experts and successful franchisors will conduct highly instructive seminars and workshops focused on inspiring SMEs to adopt the franchising model of business.
Major brands and companies to be featured at the Middle East Franchise Expo & Forum coming from UAE, Mena, Australia, Europe, UK, Russia, Canada, Argentina, US, Malaysia and many other countries.
Using the highly successful format of the International Franchise Association (IFA) forums, the Menafa Expo focuses on bringing together many high net worth investors and franchisors interested in building successful international and local networks.
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