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10/09/2015 08:05 AST
Zain Group has entered into a group-wide agreement with Uber to offer Zain customers discounted and preferential services when using the Uber platform.
The partnership between Zain and Uber – the first of its kind in the region – is currently effective and operational in Bahrain, Jordan and Saudi Arabia where services are being progressively rolled out.
Preferential services will soon be launched in Kuwait for Zain customers.
The agreement will see Uber choosing Zain as its mobile launch partner and main mobile service provider for any new future Uber service in any country where Zain operates.
This will allow Uber’s partner drivers to benefit from exclusive phone and data deals offered by Zain.
The two companies are set to collaborate on the enablement of mobile payments for Uber services as well as the provision of WiFi in vehicles for Zain customers in the future.
Additionally, Zain and Uber will co-operate on marketing and promotional offerings to local passengers, and to Zain customers travelling abroad.
During the launch of the service, free trips and other promotional benefits will be offered to Zain customers.
The Zain Group is a provider of mobile communications in eight markets across the Middle East and Africa.
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