The National Bank of Ras Al Khaimah, known as Rakbank, reported a 13.5 per cent year-on-year growth in net profit for the first half of the year on Monday. The bank declared a net profit of Dh668.7 million for the first six months of 2012, compared to
RAKBank has made a break with the traditional grey world of finance to record a pop song in an effort to attract customers. The song, entitled Yeah! RAKBank, includes the lyrics "Yeah, RAKBank" and "I went to RAKBank, the best around, that's when my
Companies occasionally use famous songs in their TV commercials. Others sometimes modify the music of a popular song to create a jingle about their products. In either case, they aim to achieve one thing: enhanced consumer engagement. The popularity of