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31/01/2011 00:00 AST
Etisalat has launched SMB Channel Partner Program which focused on strengthening its reach in the small and medium businesses (SMB) segment. The program was launched in an exclusive event to share SMB market overview and trends with its network of leading ICT Channel Partners.
The SMB Channel Partner Programme aims to generate more awareness and demand for Etisalat ICT services in the SMB segment, while driving future revenue growth. The SMB Channel Partner Programme will enable ICT re-sellers focused on small and medium sized businesses (SMBs) , to enhance their portfolios and sales capabilities and effectively leverage Etisalat's marketing resources to drive more demand for their businesses.
Abdulla Hashim, Senior Vice President, Etisalat Business Solutions said, SMB segment has been a key focus area for Etisalat and this exclusive programme reinforces our commitment to equip small and medium business with the best of intellectual capital, ICT solutions, tools, resources and best practices to maximize their return on ICT investments."
Hashim added; the programme focuses on creating collaborative intelligence, a word that has become synonymous to success. Together with our partners, we aim to expand our reach in the SMB segment, generate ICT awareness and increase the uptake of solutions in the SMB segment.
The collaboration becomes all the more essential from a customer feedback perspective, as now Etisalat would enhance its knowledge about the preferences and future ICT focus of our SMB customers," Mr. Hashim added.
The SMB Channel Partner Programme will focus on equipping channel partners with resources and access to a wide telecom portfolio and tools to help them maximize their return on sales and marketing investment.
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