11/01/2018 08:28 AST

Demand for high quality Arabic content in the region has increased by almost 40% between 2011-2016, while western drama’s share of viewing decreased by an average of 55%, creating opportunities for regional producers to dominate the airwaves and secure their share of the market.

According Khulud Abu Homos, CEO at Arab Format Lab – RITIX Group, the evolving viewing trends within the region will usher in dramatic changes to the local content seen on screens at home.

“The Middle East market presents unique opportunities — and challenges — for producing rich content that can be adapted across markets. Similarly, unique cultural factors can impact broadcast programming, scheduling and timings.”

Ahead of her keynote session held during CABSAT’s Content Congress in the Dubai World Trade Centre, Jan. 14-16, Abu Homos will highlight how her regional content development company, Arab Format Lab, has made the creation and delivery of premium and socially relevant content a priority in order to corner a gap in the market created by an increasing demand for quality Arabic TV shows.

“We have witnessed a dramatic change in viewing trends and content demand across the region, from Egypt, the Gulf countries and particularly Saudi Arabia. Audiences are craving premium Arabic content and there are openings for producing companies to step in. From adapting foreign content, to bringing international formats to be reproduced in Arabic and developing innovative original local content, there are many ways to improve what is delivered,” added Abu Homos.

“Even something as simple as changing scheduling show times during Ramadan, when the viewing trends of audiences shift, can have a dramatic impact on advertising.”

Also speaking at the Content Congress, Kaswara Alkhatib, CEO at UTURN Entertainment will highlight dramatic changes taking place within the digital and broadcast TV industry.

“The digital video content industry is evolving and changing at a rapid pace. Because of this, and with it playing such an important role in how the youth digest content, it can be hard to master; changes in trends can turn in an instant.”

As a leading Arabic entertainment network on YouTube, UTURN’s Alkhatib aims to highlight how to be a successful digital content producer, as well as examine the pitfalls to avoid when branching out into traditional broadcast TV.

Added Alkhatib, “In the past year we witnessed online content creators migrating to TV with shows like ‘Tonight with Bader Saleh’, ‘One-door with Ibrahim Salih’ and ‘Youth Council with Omar Hussein’. What was interesting to note is they did not get the same success as online due to the different audience between TV and Online.”

The Content Congress, the Middle East and Africa’s leading broadcast conference, and the co-located SATEXPO, delivering all satellite communication solutions and technologies to the MENA region, will both return as prominent features during the upcoming CABSAT, delivering high-level sessions streamlined into three tracks: technical, strategic and creative.

More than 40 speakers are set to share their insights during the keynote presentations and panel discussions, representing industry heavyweights such as Facebook, BBC, iflix, WWE, UTURN, Cartoon Network Studios Arabia, Rotana Media Group, Viacom International Media Networks' (VIMN), Turner Broadcasting, Cote Ouest, Cairo News Company, Discovery Networks and FremantleMedia.

Similarly, SATEXPO’s line up will include high level speakers across broadcast, telecoms, aviation and maritime sectors with the keynote address delivered by Dr. Eng. Mohammed Nasser Al Ahbabi, Director General of the UAE Space Agency.

CABSAT continues to be the foremost platform for the broadcast, production, content delivery, digital media and satellite industries, and the hub for buyers, sellers and experts across the regi


Saudi Gazette

Ticker Price Volume
QNBK 136.00 231,900
JAZIRATKFL 26.86 534,258
SABIC 106.55 1,939,269
WALAA 34.99 574,653
SAICO 19.41 1,501,906
SAAC 8.14 741,166
PETRORABIGH 20.69 2,507,924
UAE banks improve profitability on lower costs and higher margins

21/01/2018

‘Cautious optimism’ and ‘resilience’ were the favourite phrases of UAE bankers and banking sector analysts in 2017. Early bank results show that, despite the economic challenges, most banks have been

Gulf News

Khalid al-Falih urges oil producers to extend cooperation beyond 2018

21/01/2018

Saudi Arabia’s energy minister urged global oil producing nations on Sunday to extend their cooperation beyond 2018, but said this might mean a new form of deal rather than continuing the same supply

Reuters

CBB signs memorandum of understanding with DFSA

21/01/2018

he Central Bank of Bahrain (CBB) said it has signed a Memorandum of Understanding (MoU) with the Dubai Financial Services Authority (DFSA).

The MOU provides a formal basis for supervisory

BNA

S&P affirms Sharjah's rating with stable outlook

21/01/2018

On 19 January 2018, S&P Global Ratings affirmed its 'BBB+/A-2' long- and short-term foreign and local currency sovereign credit ratings on the Emirate of Sharjah, a member of the United Arab Emirates

CPI Financial

Al Hilal Bank receives Best CSR in Islamic Banking UAE Award

21/01/2018

Al Hilal Bank was awarded the "Best CSR in Islamic Banking UAE" Award for its Child Safety CSR Campaign by CPI Financial, a leading financial publication in the Middle East. Alex Coelho, CEO of Al H

WAM