30/01/2014 10:02 AST

The next edition of the Omani Products' Exhibition (OPEX) is scheduled to be held in the United Arab Emirates in September. Through such exhibitions in the past, the Sultanate has been successful in introducing the most important industries in Oman to several companies and consumers, at the same time highlight the abundance, variety and quality of products.

At an event held yesterday to celebrate the success of OPEX, held recently in Qatar, Ayman Abdullah Al Haseni, head of the Organising Committee for the Omani Products' Exhibition, said, "We take pride in uniting the efforts of the public and private sectors in organising the Omani Products Exhibition at Doha Qatar. Through this exhibition, we were successful in introducing the most important industries in Oman to several companies and consumers, and highlight the abundance, variety and quality of our products."

"It is worth mentioning that the Government of Oman continues to support the private sector and considers it an important pillar of economic development. The existing coordination between the public and private sectors has resulted in boosting the collective efforts made for the improvement and promotion of Omani products as part of the integrated strategy of non-oil export development," he added.

More than 80 Omani companies participated at the Omani Products' Exhibition held in Qatar.

The event was graced by Dr Ali bin Masoud Al Sunaidy, minister of commerce and industry, who honoured the local business community. The Organising Committee comprises the Public Authority for Investment Promotion and Export Development (Paiped), the Oman Chamber of Commerce and Industry (OCCI) and the Public Establishment for Industrial Estates under the patronage of Dr Ali bin Masoud Al Sunaidy.

The OPEX, held from November 17 to 20 last year at a Qatar trade show, offered thousands of visiting businesses an exceptional opportunity to view and experience Oman-made products and services.

According to Nasima Al Balushi, director-general (Export Development Directorate) at Paiped, who is also the OPEX committee member, Oman produces an array of high quality premium products which are in demand across the globe.

When my colleagues and I led the mission to Qatar — which is a key growth market — it was clear throughout the trip that Oman-made products are hugely valued by international businesses, retailers and consumers."

"We were delighted to know that the show was received with great enthusiasm in Doha. We always knew there was a real need for an Omani products event like this in Qatar but the way it was positively received was beyond even our greatest expectations. The show's success is due to the Omani companies that participated, the great turnout we had at the exhibition and the continuing support that the OPEX Organising Committee receives from public and private sector partners. We now have a solid foundation from which we can assist local companies to further explore and penetrate the Qatar market," Nasima added.

"Key to any successful local enterprise development campaign is the attitude that the SMEs are the country's backbone and that Oman must do whatever it can to help them thrive. In this regard, events like OPEX are extremely important to our business community and can yield significant commercial returns for those that participate," she said in her concluding remarks.


Times of Oman

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