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Section: 3 Stock Brokers
An exchange provides a facility for its members to trade securities, and only 
  members of the exchange may trade there. Therefore, memberships or Seats 
  on the exchange are valuable assets. The majority of the seats are commission 
  broker seats, most of which are owned by the large full-service brokerage 
  firms. The seat entitles the brokerage firm to place one of its brokers on the 
  floor of the exchange where he or she can execute trades. The exchange members 
  charge investors for executing trades on their behalf. The commissions that 
  members can earn through this activity determine the market value of a seat. 
  For example, a seat on the NYSE has sold over the years for as little as US$ 
  4,000 in 1878 and as much as US$ 2,600,000 in 1999.