05/11/2013 15:25 AST

International property developer IFA Hotels & Resorts (IFA HR) has opened its first Mövenpick Hotel in the burgeoning area of Jumeirah Lakes Towers - often dubbed 'the heart of new Dubai'.

Talal Al-Bahar, Chairman of IFA Hotels & Resorts, stated: "We are delighted to add Mövenpick Hotel Jumeirah Lakes Towers to our operational asset portfolio. This project is a landmark for both our companies in different ways. Mövenpick has now become the first international hotel company to open for business in Jumeirah Lakes Towers. For IFA HR, it is our first mixed-use tower to open with 475 units comprising 168 hotel condominium rooms, 287 residences and 20 turn-key furnished residences."

Ideally located, the Mövenpick Hotel Jumeirah Lakes Towers is within easy reach of the city's most important business districts, free zones and airports. It is also just minutes away from Dubai's famous beaches, malls, restaurants and golf courses - making it a great choice for business and leisure travelers alike.

"This is the sixth Mövenpick property we have opened in Dubai and a very unique location," said Andreas Mattmüller, Chief Operating Officer for Mövenpick Hotels & Resorts Middle East and Asia. "Jumeirah Lakes Towers is one of the fastest growing free zones in the world, rapidly attracting multinationals and, subsequently, causing an increasing demand for hospitality in the immediate vicinity. The opening of this property is a winning proposition for everyone involved."

Businesses and residents within Jumeirah Lakes Towers now have a variety of additional dining, entertainment and meeting venues from which to choose. The urban bar & kitchen (ubk), 'nosh' and Crema serve up a variety of culinary styles, while eight modern meeting rooms offer inspirational views of the lakes and skyscrapers of Dubai's futuristic Sheikh Zayed Road. Two private function rooms with all glass walls and terrace access provide a refreshing business perspective.

Joe Sita, CEO, IFA Hotel Investments, the asset management arm of IFA Hotels & Resorts, adds: "The Mövenpick team has worked hard to ensure the personality of the hotel is relaxed, inviting and unpretentious, yet still lively. We are really pleased with the results and eager to see how the market responds to a property with such a unique combination of location, style, function and ambiance."

Mövenpick Hotel Jumeirah Lakes Towers also boasts seven spa treatment rooms, a state-of-the-art gym and an intimate outdoor infinity pool. Al-Bahar concludes: "We have no doubt that the opening of Mövenpick Hotel Jumeirah Lakes Towers will permanently change the way residents and visitors view the area for the better. By creating a welcoming place for people to socialize, relax, stay and do business, the property is set to quickly become central to the Jumeirah Lakes Towers community and a point of pride in our portfolio."


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