Saudi Awwal Bank introduces innovative Card Activation solution in partnership with IDEMIA Secure Transactions

28/05/2025 02:03 AST

Saudi Awwal Bank (SAB) has become the first bank in the Kingdom to implement IDEMIA Secure Transactions' (IST) "Tap to Activate" solution. This initiative is part of SAB's commitment in enhancing customer transactions and providing a seamless and secure banking experience.

The "Tap to Activate" solution will integrate both physical and digital payment experiences, allowing their customers to efficiently activate new payment cards by simply tapping on their smartphone. The service's robust authentication protocols allow for a secure, convenient, and hassle-free process that ensures that only the customer can activate their card, eliminating the need for ATMs or phone banking.

Bandar Al-Gheshayan, Chief Wealth & Personal Banking Officer at SAB, stated: "SAB is proud to launch the innovative "Tap to Activate" solution in the Kingdom, reaffirming our commitment to secure and seamless banking experiences. By leveraging cutting-edge technology and our longstanding partnership with IDEMIA Secure Transactions (IST), we continue to meet the evolving needs of our customers. This initiative enhances convenience, supports the Kingdom's broader digital transformation goals, and sets new standards in customer experience."

Serigne Dia, Vice President of Payment Services, Middle East and Africa, IDEMIA Secure Transactions said: "We are excited to strengthen our partnership with SAB through the launch of the innovative 'Tap to Activate' solution. In today's era of convenience, simplifying the user experience has never been more crucial. SAB's keen understanding of evolving consumer needs and market trends exemplifies their customer-centric and forward-thinking approach. By moving beyond the physical card and entrusting IDEMIA Secure Transactions with a digital solution, SAB affirms the high-quality standards that we are trusted to deliver."

SAB and IST share a longstanding partnership, having previously collaborated on eco-friendly rPVC payment cards for the bank's customers and exclusive premium metal cards for its high-net-worth clients. This latest venture underscores their shared commitment to innovation and customer-centric financial solutions.

SAB remains at the forefront of driving innovation and advancing digital infrastructure, fully aligned with Saudi Arabia's Vision 2030 goals of building a robust and secure digital economy. By harnessing cutting-edge technologies and introducing pioneering secure banking solutions, SAB continues to play a vital role in transforming the financial sector.

It is noteworthy that Saudi Awwal Bank (SAB) is one of the largest banks in the Kingdom, with a history in Saudi Arabia spanning over 90 years. Over the past nine decades, it has been an active partner in supporting the Kingdom's economic growth and social development.

SAB is a leading corporate and institutional international bank in the Kingdom with a top Wealth & Personal Banking proposition. SAB is also a leader in trade finance, foreign exchange, debt wholesale banking, digital service innovation, and ESG, in Saudi Arabia and the broader region.

SAB offers integrated financial and banking services, including corporate banking, investment, private banking, and treasury. The bank's paid-up capital is SR 20.5 billion, following its legal merger with Alawwal Bank on 14th March 2021, when it was formerly known as the Saudi British Bank (SABB). SAB operates under the supervision and regulation of the Saudi Central Bank, and is a partner of the HSBC Group.

Saudi Gazette