Zain Bahrain launches its GenNext innovative app

23/07/2025 02:15 AST

Zain Bahrain today (July 22) officially announced the launch of its new innovative App (Zain Super App) in partnership with Keyrus, a global consultancy specialised in data and digital experience.

It is aimed at offering customers a unified experience built on the Omniflow AI -powered platform.

This step is part of Zain Bahrain's ongoing strategy to further accelerate its digital transformation journey, in line with Bahrain's Economic Vision 2030, and to meet the growing customer demand for fast, seamless, and personalized digital services.

The new innovative Zain Bahrain Super App is built on the Omniflow AI-powered platform, providing advanced and easy-to-use solutions tailored to customer needs.

With its data-driven core, Omniflow platform enables the continuous optimization of customer experience and value management, making every interaction more innovative, relevant, and engaging, said the statement.

Zain Bahrain customers can now complete multiple services through the new app including monitoring and managing their usage in real time, effortlessly selecting ideal plans that suit their needs, explore a wide variety of add-ons to further enhance their experience, access intelligent customer support, shop for products and digital services, enjoy seamless access to integrated services from local partners, and manage all payment and recharge options seamlessly.

Zain Bahrain Acting CEO Ammar Al Ketbi said: "Zain Bahrain's newly launched next-generation app represents a major milestone in the company's ongoing digital transformation journey. It reflects Zain's unwavering commitment to placing customer experience at the heart of its innovation efforts."

"Built with direct input from customer feedback, the app was designed to address real needs and expectations, delivering a more intuitive, seamless, and efficient user experience. This launch marks a significant leap forward in digital customer engagement, empowering users to manage multiple services effortlessly through a single, unified platform," stated Al Ketbi.

Sara Bouchrara, Omniflow CX Managing Director, said: "Zain Bahrain's vision for a unified digital experience is a perfect match for the capabilities of our Omniflow platform."

"This partnership demonstrates how telecom operators can unlock value by combining UX excellence, agile integration, and data-driven intelligence. It also reflects the momentum of CX transformation across the Middle East, where forward-thinking players like Zain are reshaping the way technology empowers customer engagement," she added.

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