Bank Muscat advances digital transformation

22/04/2025 04:20 AST

Bank Muscat places significant emphasis on digital transformation to achieve excellence in the banking sector and offer innovative services that meet the needs of individual and corporate customers.

By adopting the latest technologies and keeping pace with the rapid developments in the realm of financial technology, the bank continues to update and improve its services, aiming to provide customers with a secure, efficient, and effective banking experience when initiating their banking transactions, a press release said.

With the rapid evolution of the digital sector, it has become essential for the banking sector to play a leading role in offering banking solutions that facilitate customers' businesses. In this context, Bank Muscat is one of the first banking institutions to embrace the latest digital solutions, ensuring customers have access to innovative banking services that allow them to conduct transactions in a seamless and secure manner.

To highlight the latest developments in this area and as part of a series of media visits which the bank periodically organises, Bank Muscat held a media meet with a group of journalists and media representatives, with the aim to introduce them to the bank's digital banking solutions and information technology services. The event comes to highlight the bank's dedication to embracing digital transformation concepts as part of its strategy focused on providing the best digital banking services to customers.

The media meet featured two presentations outlining the bank's roles in fields of digital banking as well as information technology. During the detailed presentation on the Bank's digital banking, the audience were introduced to the digital facilities offered to them through the bank's Internet Banking and Mobile Banking platforms. These include services like opening banking accounts, applying for and renewing debit cards, and requesting for credit cards, as well as payment, money transfer, and investment solutions.

Further to that, the audience were introduced to the services recently fed into the bank's platforms such as the Eidiya payment online feature through QR code. The bank's role in implementing information technology projects and leveraging digital technologies and modern information systems for customer service was highlighted during the IT-focused presentation, addressing different subjects including the bank's strategy in investing in information technology and its achievements in implementing IT projects and programmes.

Focus was also placed on the project innovation aspects which the Information Technology Division at Bank Muscat implements. This media meet provided an opportunity for the audience to have conversations with the bank's officials and strengthen partnership with various media outlets which stand as an important component of the bank's growth and success.

Speaking about the media visit, Abdullah Hamood al Jufaili, assistant general manager, Digital Banking at Bank Muscat, expressed his appreciation and gratitude to all media institutions and journalists for their ongoing collaboration and interest in learning about the latest updates on the bank's contributions to enhancing customer experiences through innovative digital banking services. "The bank is committed to applying digital transformation concepts and investing in modern technologies as essential steps to achieve strategic goals aligned with Oman Vision 2040. Bank Muscat provides modern technological solutions via its Internet Banking and Mobile Banking platforms, enabling customers to benefit from these services with ease, security, and the ability to meet their diverse needs," he said.

Muscat Daily