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First Abu Dhabi Bank rebrands property unit

01/04/2018 07:44 AST

First Gulf Properties, the real estate service provider and a wholly-owned subsidiary of the First Abu Dhabi Bank (FAB), has changed its name to "FAB Properties."

It manages a diversified portfolio of more than 20,000 units across different market segments. The move comes following the launch of First Abu Dhabi Bank, said a statement from the bank.

The company, which specialises in end-to-end property solutions, has launched a new logo, inspired by the look and feel of the FAB brand identity.

FAB Properties’ mission and vision remain the same, with a special focus on placing customers first and positioning itself as an entity of choice for real estate services, said a top official.

"Following the launch of the company in 2011, we have successfully built a strong legacy in the industry and have established a solid name for ourselves, where we are identified as one of the UAE’s leading real estate service providers" remarked Jasim Al Ali, the chief executive of FAB Properties.

"Though our name has changed, all policies and services will continue as normal, and our commitment to delivering market-leading solutions and expertise remains our top priority. We look forward to continuing to meet the evolving needs of our customers, as we grow stronger, together," he added.


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