25/09/2017 07:19 AST

Innovators in the Middle East are showcasing global best practices in digital marketing to transform the customer experience, according to a report by SAP, the market leader in enterprise application software.

By 2020, the Middle East’s e-commerce market is set to more than double to $69 billion, says SAP citing a recent report by PayFort. The UAE, at $27 billion, and Saudi Arabia, at $22 billion, will be the two largest markets by 2020. In anticipation, the region’s Chief Marketing Officers are investing in digital marketing initiatives for real-time customer interaction.

At the recent SAP Hybris Customer Engagement Symposium in Dubai, regional innovators exchanged best practices in using e-commerce and digital marketing to transform customer experience. During the event’s awards ceremony that recognized innovative enterprises, Saudi engineering and construction firm alfanar won “Cloud Champion of the Year,” Sharjah Cooperative Society won “Grocery Commerce Excellence,” and Virgin Megastore MENA won “Outstanding Omni-Channel.”

The $2 billion Saudi engineering and construction firm alfanar uses e-commerce for its 3,000 wholesalers, reducing servicing time by 40 per cent and increasing customer satisfaction. Marketers agree social media is vital. Hootsuite shows the UAE has the world’s highest social media penetration and Saudi Arabia has the world’s fastest-growing social media users.

MODUL University Dubai has used digital marketing solutions to transform the student and faculty experience. “Middle East market businesses are racing towards the most meaningful and rewarding customer experience. Combining omni-channel commerce with digital marketing, sales, service and revenue management is no longer a luxury. Organisations can compete effectively by meeting their customer needs in a mobile, personalized, and intelligent interaction, anywhere, anytime, and at any touch point in their journey,” said Sam Alkharrat, Global Chief Operating Officer for SAP Hybris.


Oman Daily Observer

Ticker Price Volume
QNBK 175.00 253,804
SABIC 118.60 3,051,555
WALAA 23.70 381,943
EEC 17.96 1,356,411
SACO 71.00 167,636
STC 81.90 322,056
JABALOMAR 38.30 838,646
New fuel oil regulations for shipping industry to create winners and losers

19/09/2018

The decision this year of the International Maritime Organization (IMO), a specialized agency of the United Nations, to introduce new rules aimed at reducing the cap on the sulfur content of marine f

Saudi Gazette

Pakistan PM Khan expected to boost aid and trade from visit to Kingdom

19/09/2018

Faced with a financial crisis at home, Pakistan Prime Minister Imran Khan’s first visit to Saudi Arabia could provide a much needed boost to the country’s political and economic confidence, experts s

Arab News

CBO issues treasury bills worth OMR30.40mn

19/09/2018

Oman’s central bank raised OMR30.40 million by way of allotting treasury bills on Tuesday. The treasury bills are for a maturity period of 28 days, from Wednesday until October 17, 2018.

Times of Oman

Abu Dhabi details Dh50b business programme

19/09/2018

The Abu Dhabi Executive Council’s Executive Committee has revealed the details of the business and investment encouragement tenet as part of the Abu Dhabi Government Accelerators Programme “Ghadan 21

Gulf News

UAE leads in ICT Global Competitiveness Index

19/09/2018

The United Arab Emirates has achieved a new accomplishment in ICT global competitiveness by achieving advanced ranks in the Global Competitiveness Index, according to the results published recently b

The Gulf Today