Ooredoo unveils GPT-4o-powered AI chatbot 'Obot' across key customer channels

07/05/2025 01:36 AST

Ooredoo's innovative AI chatbot, 'Obot', powered by GPT-4o, is now accessible across key customer channels, including the Ooredoo App and website.

Similarly, it will soon be expanded to other customer touchpoints across WhatsApp, social media, ensuring seamless assistance.

The introduction of Obot marks a significant step forward in customer engagement and service innovation. By leveraging generative artificial intelligence, Obot delivers seamless, human-like interactions, offering tailored and insightful responses by understanding individual customer queries and preferences. The chatbot ensures an evolving and adaptive customer experience by continuously learning and refining its responses with each interaction.

Obot provides a comprehensive range of services, including instant and personalised assistance with contextually relevant conversations, tailored product recommendations optimised to meet user needs, and data-driven insights into refining Ooredoo's service offerings.

Sabah Rabiah al-Kuwari, senior director, Marketing Communications, Ooredoo, said: "Ooredoo continues to push boundaries with innovative technologies to enhance the everyday lives of its customers. Obot embodies this vision by integrating the latest advancements to redefine customer engagement and create a superior user experience.

"The chatbot enhances the experiences of all customers, from existing users engaging through retail stores, call centres, and online platforms to new customers exploring Ooredoo's product range. With Obot, customers have quick access to reliable information and proactive assistance across touchpoints."

The launch of Obot during Web Summit Qatar 2025 reflects Ooredoo's commitment to innovation and setting new industry standards. By leveraging AI technology, Ooredoo continues to pioneer solutions tailored to customer needs and reinforces its position as a technological leader in the telecommunications industry.

Gulf Times