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07/07/2025 06:08 AST
Qatar Islamic Bank (QIB) has received the 'Best Consumer Bank in Qatar and the Middle East' and 'Personalised Financial Advice in Qatar and the Middle East' accolades at the AI in Finance Awards 2025 from Global Finance.
The accolades reinforce QIB's position at the forefront of AI-driven banking innovation in the region. With a clear focus on delivering smarter, more intuitive digital experiences, QIB has been systematically embedding artificial intelligence across its operations to anticipate customer needs, elevate service quality, and drive sustainable growth.
One of QIB's most notable AI implementations is Next Best Offer (NBO), a proprietary recommendation engine within the QIB Mobile App. Built on advanced deep learning algorithms, NBO helps deliver timely, relevant product suggestions and financial advice tailored to each customer's profile. This capability ensures users receive meaningful, personalised interactions, supporting better financial decision-making while enriching their everyday banking experience.
QIB's AI strategy goes beyond personalisation. By integrating AI into areas such as fraud detection, process automation, and digital onboarding, the bank has significantly improved operational efficiency, enhanced security, and reduced its reliance on traditional, paper-based workflows. These advancements reflect QIB's commitment to responsible AI innovation that aligns with the objectives of Qatar National Vision 2030.
Bassel Gamal, QIB Group CEO, said: "These awards affirm our vision to position AI as a cornerstone of QIB's future. We are leveraging artificial intelligence to enhance customer experiences today while building the foundation for a truly intelligent bank that can anticipate needs, drive innovation, and deliver sustainable value for years to come.
"Our commitment to responsible and forward-thinking AI adoption ensures QIB remains at the forefront of digital banking, supporting Qatar's ambitions for a knowledge-based economy."
The Global Finance AI in Finance Awards spotlight financial institutions that are setting global benchmarks in artificial intelligence. QIB's recognition in both national and regional categories confirms its role as a digital pioneer, leading with purpose, precision, and innovation.
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