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- :31.5
- :30.7
- ('000):115,500
- ( '000):3,603,600
- :0
-
887,099 - :0
- :
- 55.24%
- 12.03%
-
2,571 -
():
27,602,130.9 - ():60,136,878
- :0.46
- Performance Comparison
- :Saudi Stock Exchange
- :Consumer Discretionary Distribution & Retail
- :Micro Cap
- :Consumer Discretionary
Company Overview
- :30/04/2017
- :SAR 115,500,000
- :SAR 01
Activities
Nice One Beauty Digital Marketing Co., established in 2017 by Omar Ali Abdulrahman Al Olayan and Abdulrahman Ali Abdulrahman Al Olayan, is an e-commerce platform based in Saudi Arabia, focusing on beauty and personal care items. Their product range includes contact lenses, perfumes, supplements, as well as skin and hair care products.
In January 2025, Nice One gained significant attention by securing SAR 1.21 billion ($322.67 million) through its initial public offering (IPO) on the Saudi Exchange's Main Market. This event marked the debut of a "unicorn" (a privately held startup company that's valued at over $1 billion) technology company, on the Kingdom's premier exchange. The shares began trading at SAR 35 per share and experienced a notable increase on their first day, closing 30% higher at SAR 45.50.
The company's success can be credited to strong institutional demand and investor confidence, showcasing the growing interest in the beauty and lifestyle retail sector in Saudi Arabia.
Nice One Beauty Digital Marketing Company is a Saudi joint-stock company registered under commercial registration number 1010705691, dated 04/08/1438H (corresponding to 30/04/2017G), in Riyadh, Kingdom of Saudi Arabia. The company's current fully paid-up share capital is SAR 115.5 million, divided into 115.5 million ordinary shares with a nominal value of SAR 1 per share.
-
Chairman:Amr A. A. Al-Jalal
-
Vice-chairman:Abdulrahman A. A. Al-Olayan
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CEO:Omar A. A. Al-Olayan
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General Manager:
-
Managing Director:
-
Board Members:
Abdulaziz M. H. Al-Rugaib
Ibrahim A. I. Al-Sohaibani
Mohammad A. Loughazail
Omar A. A. Al-Olayan
Prince Mansour Bin S. Al-Saud
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Auditors:
Ernst & Young Professional Services
CFO
| Announced On | Period | As Of | Net Profit (SAR Mil) | Growth (%) |
|---|---|---|---|---|
| 28/04/2025 | 3-Month | 31/03/2025 | 24 | 10.17 |
- ir@niceonesa.com
- www.niceonesa.com
- P.O. Box 5497 Riyadh 51422
| Market Cap US$ Mil |
Last Price Local Cry |
Price Change (%) 1 Day |
Price Change (%) 1 Year |
P/E TTM | P/B MRQ | Dividend Yield (%) | Beta | ROA (%) | ROE (%) | |
|---|---|---|---|---|---|---|---|---|---|---|
| AMERICANA | 5,163.27 | 2.35 | 2.17 | -35.67 | 41 | 0 | 0 | 0 | 0 | 0 |
| AMR | 5,159.05 | 2.29 | 1.77 | 0 | 126.4 | 0 | 0 | 0 | 0 | 0 |
| JARIR | 3,959.12 | 12.4 | 0.16 | -4.89 | 15.29 | 0.7 | 0 | 0.81 | 29.87 | 52.34 |
| SRMG | 3,794.96 | 179.8 | 1.01 | -31.64 | 97.69 | 15.19 | 0 | 1.27 | 3.41 | 10.94 |
| MBCGROUP | 3,181.14 | 36.1 | 0.55 | -6.79 | 45.25 | 0 | 0 | 0 | 0 | 0 |
| SEERA | 1,966.77 | 24.84 | 0.97 | -6.77 | -38.46 | 0.86 | 0 | 1.28 | 6.2 | 10.52 |
| ADNH | 1,646.27 | 0.49 | 2.08 | -16.67 | 0.46 | 0.06 | 2.3 | 0.17 | 2.51 | 2.95 |
| SASCO | 1,128.63 | 61.5 | 1.65 | -12.68 | 111.81 | 4.05 | 0 | 1.14 | 2.18 | 4.2 |
| TAALEEM | 1,088.8 | 4.15 | 3.75 | -1.35 | 28.99 | 0 | 0 | 0 | 0 | 0 |
| RAOOM | 1,082.66 | 64 | -1.54 | 0 | 94.79 | 0 | 0 | 0 | 0 | 0 |
| ALMAJEDOUD | 982.05 | 146.8 | -0.41 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| ALG | 979.64 | 1,105 | 1.37 | 10.18 | 10.2 | 0 | 0 | 0 | 0 | 0 |
| NICEONE | 948.05 | 31.2 | 1.29 | 0 | 51.34 | 0 | 0 | 0 | 0 | 0 |
| TALABAT | 827.41 | 1.33 | 2.3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| IFAHR | 687.95 | 911 | -0.44 | 25.99 | 15.73 | 8.69 | 0 | 0.01 | 1.02 | 4.57 |
| ALSAIFGALLERY | 663.19 | 7.12 | 0.14 | -26.95 | 47.78 | 0 | 0 | 0 | 0 | 0 |
| GAS | 636.66 | 15.16 | 0.26 | 0 | 22.81 | 0 | 0 | 0 | 0 | 0 |
| AMWAJINTERNATIONAL | 622.01 | 37.9 | -2.58 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| CENOMIRETAIL | 586.62 | 19.36 | 0.93 | 101.85 | -1.94 | 0 | 0 | 0 | 0 | 0 |
| ADNHC | 526.71 | 0.86 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| NCTH | 484.54 | 2 | 1.01 | -7.69 | 24.06 | 0.6 | 7.6 | 0.03 | 5.22 | 6.78 |
| ALKHALEEJTRNG | 431.33 | 24.9 | 0 | -20 | 94.68 | 1.84 | 0 | 1.2 | 4.44 | 10.5 |
| ALASEEL | 426.4 | 3.98 | -0.5 | -16.53 | 19.09 | 0.11 | 6.25 | 0.02 | 0 | 0 |
| SHAKER | 397.87 | 26.8 | -0.38 | -1.27 | 21.2 | 1.77 | 0 | 1.06 | -5.06 | -12.16 |
| ALAMAR | 376.48 | 55.6 | 0.36 | -25.56 | 69.28 | 0 | 0 | 0 | 0 | 0 |
| BALADY | 372.94 | 216.4 | 1.59 | 0 | 101.29 | 0 | 0 | 0 | 0 | 0 |
| KCIN | 343.32 | 1,130 | 0 | -12.85 | 8.53 | 1.54 | 4.73 | 0.1 | 10.35 | 14.72 |
| PALMS | 330.72 | 8.14 | 0.49 | -25 | 0 | 0 | 0 | 0 | 0 | 0 |
| ARTEX | 276.29 | 12.62 | -1.1 | -30.17 | -7.4 | 0.86 | 0 | 0.88 | 0.57 | 0.66 |
| GHG | 268.52 | 0.45 | 0 | 0 | 11.48 | 0.73 | 5.64 | 0.35 | 4.37 | 4.84 |
| NASEEJ | 247.43 | 86.6 | 1.64 | 8.5 | -18.08 | 14.27 | 0 | 1.04 | -17.35 | -62.56 |
| FITAIHIGROUP | 246.98 | 3.43 | 1.78 | -13.02 | 80.62 | 0.26 | 0 | 1 | 1.81 | 1.94 |
| FAD | 246.25 | 84.7 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| TECO | 243.48 | 0.8 | 1.26 | -7.06 | 143.64 | 0.08 | 0 | 1.3 | -1.86 | -2.09 |
| OETI | 217.76 | 1.2 | 0 | 131.66 | 10.76 | 4.46 | 0 | -0.05 | 2.98 | 7.9 |
| ALEID | 212.97 | 217 | 1.4 | 10.85 | 122.06 | 1.31 | 0 | 0 | 7.22 | 0 |
| ABOMOATI | 197.21 | 37.35 | 0.94 | 28.57 | 31.08 | 0 | 0 | 0 | 0 | 0 |
| LAZURDE | 196.14 | 12.98 | 1.4 | -20.31 | 60.46 | 1.36 | 0 | 0.82 | 1.73 | 6.99 |
| SPPC | 172.37 | 11.84 | 9.83 | -23.74 | -2.92 | 0.75 | 0 | 1.35 | -2.99 | -7.07 |
| BAAN | 170.41 | 2.04 | 0.49 | -21.91 | -12.87 | 0.16 | 0 | 1.22 | 3.2 | 8.08 |
| TAPRCO | 167.79 | 15.8 | 0.38 | -1.82 | -21.71 | 2.01 | 0 | 0.96 | -5.34 | -17.96 |
| BMMI | 154.65 | 0.4 | 0 | -23.89 | 9.05 | 0.91 | 6.58 | 0.04 | 5.53 | 8.94 |
| DUTYF | 154.02 | 0.41 | 0 | -18.87 | 11.65 | 1.07 | 6.45 | -0.02 | 15.53 | 17.74 |
| BAAZEEM | 146.52 | 5.55 | 2.2 | -16.2 | 23.48 | 0.38 | 0 | 1.05 | 4.57 | 11.48 |
| KEIR | 126.32 | 3.95 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| NCCI.KW | 103.35 | 106 | 0.95 | -14.4 | 40.96 | 1.15 | 0 | -0.08 | 0.69 | 0 |
| MUFEED | 101.84 | 57.9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| ALKUZAMA | 91.29 | 86.5 | -0.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| PURITY | 87.55 | 21.5 | -1.83 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| MUNTAZAHAT | 85.49 | 139 | -1.42 | 83.23 | 12.6 | 1 | 7.3 | 0.22 | 5.06 | 7.39 |
| NHOTEL | 69.86 | 0.24 | 0 | 0 | 9.56 | 0.32 | 4.25 | 0 | 3.09 | 3.24 |
| DRIVE | 69.16 | 2.82 | -0.36 | -0.7 | 5.5 | 0.44 | 4.17 | 0.09 | 15.28 | 16.87 |
| ABRAAJ | 63.37 | 0.22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| ALFAKHERA | 53.25 | 5.55 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| AJSS | 52.13 | 0.18 | 0 | -20 | 10 | 0.86 | 0 | 1.29 | 4.48 | 4.89 |
| THARWAH | 49.6 | 38 | -3.92 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| FUTUREKID | 46.15 | 125 | 3.3 | -11.54 | 39.73 | 0.63 | 10.83 | 0.17 | 5.68 | 6.15 |
| ALFIRDOUS | 45.73 | 0.28 | 0 | -10 | 39.44 | 0.29 | 0 | 0 | -1.43 | -1.56 |
| MASHAER | 44.63 | 87 | 2.59 | 16.38 | 10.66 | 0.46 | 14.42 | 0.66 | 4.71 | 6.19 |
| CINECO | 43.63 | 0.2 | 0 | -16.32 | -1.11 | 0.21 | 3.19 | 0.23 | 43.4 | 49.44 |
| KHOT | 42.4 | 238 | 3.93 | 50.92 | 13.44 | 1.58 | 3.57 | -0.13 | -3.99 | -6.25 |
| QCFS | 41.05 | 2.6 | 8.33 | 0 | 39.02 | 0.12 | 3.97 | 0.17 | 2.65 | 3.23 |
| ENERGYH | 37.18 | 257 | 2.8 | 228.73 | -21.34 | 5.68 | 0 | 0.38 | -40.08 | -60.29 |
| DTCS | 35.61 | 0.97 | 0 | 0.31 | -10.42 | 0.6 | 0 | 0 | -2.1 | -2.43 |
| GHOS | 31.99 | 3.6 | 0 | -9.49 | 15.06 | 0.44 | 0 | 0.01 | 4.67 | 5.62 |
| BACS | 25.66 | 0.11 | 0 | -9.09 | 10.89 | 0.34 | 0 | 0.07 | 13.52 | 18.76 |
| DRC | 21.67 | 47 | -2.49 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| IOUD | 17.36 | 35.95 | 7.63 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| UBAR | 17.12 | 0.12 | 0 | -4.76 | -6.59 | 0.7 | 0 | -0.02 | 4.33 | 6.65 |
| HMCI | 9.72 | 1.25 | 0 | 0 | -68.68 | 0.27 | 0 | 0 | 14.77 | 18.61 |
| ALWASAILINDUSTRIAL | 9.46 | 3.7 | 4.22 | 0 | 36.45 | 0 | 0 | 0 | 0 | 0 |
| FAMILY | 8.45 | 0.08 | 0 | -9.09 | -11.76 | 0.42 | 0 | 0.01 | 18.37 | 19.8 |
| ABHS | 8.15 | 0.88 | 0 | 0 | 0 | 1.17 | 0 | 0.04 | 12.59 | 16.72 |
| MTMI | 6.37 | 0.15 | 0 | 59.57 | 6 | 1.17 | 0 | 0.09 | 7.54 | 0 |
| CABLETV | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.41 | -17.12 | -24.84 |
Financial Information Co.
P.O. Box 69410, Jeddah 11547, Saudi Arabia