BankMuscat begins innovative monthly media briefing

02/06/2009 00:00 AST

BankMuscat, a leading financial institution in the country which offers customers a wide array of friendly products is one step further to offer more quality services to its customers by introducing a monthly media briefing. With an all innovative, first-of-its kind in Oman, the monthly media briefing is targeted at facilitating a regular and smooth flow of banks information to the public. The announcement also marked introduction of a new web- site unveiling a new corporate brand identity for the fastest growing bank.

The monthly media event would be addressed by key bank personnel and is set to become a reference point for all BankMuscat news. "Bank Muscat already enjoys strong media relations and the new initiative would help to further leverage the banks media exposure", Mohammed Mubarak al Hassani, Head, Corporate Communications said. "BankMuscat is the first private sector organisation in Oman to introduce the monthly media briefing in which the bank developments shared with the media will be headline news" he explained.

The monthly media briefing would, Al Hassani said, also serve as a platform where banking developments in general will be analysed by experts. "Besides ensuring clear transparency in the banking operations, the media briefing will also serve as a forum where banking developments in general will be reviewed by experts in the bank", he said.

The website www.bankmuscat.com that went active since yesterday will empower the banks business users with no programming language knowledge to create and manage content with ease of use. "This would in turn go a long way in ensuring that the content on the website is up-to-date and reflects the current vision of BankMuscat", Al Hassani said.

Focused on setting new benchmarks in the regional banking and finance industry, BankMuscat offers financial guidance at all levels while being proud to have a deep understanding of customer needs. With twenty-six years of solid presence in the market, its 121 branches, 320 ATMs, 94 CDMs and 3,500 PoS terminals offer superior levels of banking convenience and connectivity.

Oman Daily Observer