27/03/2012 16:40 AST

To encourage environmental action in all sectors of the community, Dubai Electricity and Water Authority (DEWA) has extended its participation in Earth Hour 2012 by joining Governments, organisations and individuals from around the world in supporting the global Earth Hour campaign, 'I will, if you will - dare the world, save the planet.' Earth Hour in Dubai is held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid al Maktoum, Crown Prince of Dubai and the Chairman of Dubai Executive Council and in partnership with The Dubai Supreme Council of Energy (SCE) and Emirates Wildlife Society in association with the World Wide Fund for Nature (EWS-WWF), with cooperation from Emaar.

"To show the world our commitment to reducing the harmful effects of carbon emissions and achieving the highest savings rates in Dubai, DEWA has developed multiple platforms to reach out to all members of society on the importance of conserving our natural resources and participating in the Earth Hour movement," commented HE Saeed Mohammed Al Tayer, Vice Chairman of the SCE and MD and CEO of DEWA.

"DEWA employees, governments departments, businesses and residents of Dubai will join together in a single environmental action during Earth Hour and I urge everyone to accept our sincere challenges to reduce the consumption of electricity in the emirate and to preserve our wildlife by promising to support us in the betterment of planet earth for future generations," he said.

The global Earth Hour campaign aims to encourage people to do more than simply turn off their lights between 8:30 pm and 9:30 pm on Saturday 31st March; encouraging every sector of the community to show how they are making a difference in combating climate change by committing to a simple promise and a challenge. To this effect DEWA will undertake two challenges in support of the global Earth Hour campaign. The first challenge is for the DEWA community to encourage people living in the emirate to participate in Earth Hour. The second is aimed at encouraging and uniting DEWA employees in creating a positive outcome for the environment.

DEWA announced that, if Dubai reduces consumption of electricity by 230MW during Earth Hour, it will organize a fund-raising 'victory walk,' to celebrate the savings accomplished, on World Earth Day; with the participation of all DEWA employees, Government entities and educational institutions of Dubai under the concept of "Save Energy, Save the Planet.' The proceeds raised from this will be donated to an environmental cause such as the sponsorship of a UAE national high school graduate to study a specialized bachelor degree in renewable energy.

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