Alinma Bank recognized as a Top 20 Saudi Brand

03/04/2017 05:21 AST

ALINMA Bank has been recognized as one of the top 20 brands in Saudi Arabia by Kantar Millward Brown, one of the top market research firms worldwide and a member of the prestigious WPP family of marketing and advertising firms. Joining other perennial top Saudi brands, Alinma attended a special award ceremony on March 28, as part of the NEXT 2017 Powerbrands KAEC Festival, which Kantar Millward Brown organized in cooperation with King Abdullah Economic City, the event’s host.

In describing Alinma’s key brand strengths, Kantar Millward Brown specifically noted the bank’s success in making its brand felt deeply by its partners (customers), saying “Alinma Bank uses its communications to position itself not as just another bank but as a trusted partner in life to holders of its personal and commercial accounts. Alinma markets itself as the partner who listens, makes your life easier, and understands your ambitions.”

Alinma Bank CEO Abdulmohsen Al-Fares emphasized the bank’s commitment to its partners.

“Service excellence is the hallmark of all that we do at Alinma,” said Al-Fares. “Our bank is built upon a strong set of values and the desire to be more than just the products and services we offer. Alinma’s Shariah-compliance, innovation, transparency and care for our partners help us to be successful in this competitive market.”

Alinma Bank serves its partners through a network of 137 branches and 1370 ATMs across the kingdom. Additionally, it provides comprehensive electronic channel services which include Alinma Internet (www.alinma.com), Alinma Phone (8001208000), Alinma Mobile and the Alinma application for smart devices.

Saudi Gazette