30/10/2014 05:43 AST
Sheikh Hasher Maktoum Bin Juma Al Maktoum, Director General, Dubai Department of Information, inaugurated on Wednesday the 10th edition of ‘Al Fares’ international equine fair at Dubai International Convention and Exhibition Centre (DICEC).
The three-day exhibition, which will continue until Friday, has attracted more than 215 companies from 21 countries, recording 38 per cent growth over its previous edition.
The first day one of the oldest such show in Mena region since 1995 witnessed the international launch of the world’s first interactive jumping and cross-country equestrian simulator, according to Rasheed Mbayed, Exhibition Manager, Al Fares 2014. The event is organised by Al Fajer Information and Service.
Mbayed described the groundbreaking horse simulation technology as a patented value addition to the simulator equestrian industry, which will enable many horse-riders to experience an unbelievably “real” horse riding feel from the comfort of their homes.
He added: “The recent technology boom had a great impact on equestrian sports. We are delighted that the newest Jumping Simulator that provides the ultimate interactive jumping experience was launched from Dubai at Al Fares. “
He said: “The debut of these new technologies in the horse simulation industry is as profound as the launch of smart phones in the handset communications business!” A key characteristic of the new solution is that it improves rider performance whilst ensuring that the horses and riders are protected from undue injury.
Mbayed said the new technology targets new innovative equipments for horse owners, riders, as well as horses. He added that Al Fajer is extremely proud that “International companies are launching their new products and solutions at Al Fares, not only for the Middle East but to the world.”
For the fourth consecutive edition, Royal Cavalry of Oman was the Guest of Honour at Al Fares, fresh from the recently organised ‘Tijwal Oman’ tour, which gathered over 160 horse riders from all over the world. “We are delighted to continue cooperation with the leaders in this field. Royal Cavalry is a major participant in this year’s Al Fares,” said Sayf Al Rawahi, Events Manager at Royal Cavalry of Oman.
Al Fares 2014 is expected to attract over 10,000 visitors over the three days. The dates were fixed to include a Friday, so that more equine sport lovers could visit and benefit from the exclusive product launches and offerings.
Many riders from the region are also taking part in the event. After highly successful international participation in Korea, Mohammed Al Owais, a UAE champion and one of the top 10 riders in show jumping, is participating through his own company ‘Al Sakab’ offering equine products and equipments.
Mbayed added: “The national participation makes around 40 per cent of the exhibitors. Local production of equine products is gaining growing attention from buyers in the region, as it boasts high standards but with better prices, due absence of export fees and customs.”
The show comes at a time when races are increasing, including endurance, flat races and show jumping. Also, there are a variety of private and public clubs in the UAE. Dubai is on par with advanced countries in terms of hosting world class events. The import of equestrian products is growing year after year.
Al Fares Dubai 2014 is highlighting new products and services for horses and riders. The expo has already saw horse owners, trainers, chiefs of the equine industry, renowned jockeys, polo professionals and horse lovers from across the world converging on Dubai on its first day which will continue to visit until Friday.
The Gulf Today
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