Al Wathba Services begins next stage of 15-year history

21/12/2014 06:35 AST

Al Wathba Services, the vehicle management business headquartered in Abu Dhabi, on Saturday announces that it has changed its name to Massar with immediate effect. The change of name is being accompanied with a fresh new brand.

Massar is a long established, commercially successful and market leading business, which commenced operations in 1999, managing the vehicles of Abu Dhabi Water & Electricity Authority. Since then, it has grown exponentially, operating throughout the UAE, with annual sales of almost Dhs500 million, more than 400 customers and more than 15,000 vehicles under leasing and fleet management.

Khalaf Aldaheri, Chairman of Massar, commented: “This is a highly significant day in the history of our company.

The timing of our rebrand is even more appropriate, with the UAE having just celebrated National Day. The country has gone from strength to strength driving economic development and prosperity through innovation.

Paul Greenwood, CEO of Massar, commented: “ Massar means “path” in Arabic, which resonates with the fundamentals of our business, managing our customers’ mobile assets and setting them on the right path.”


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