BMW and MINI sales in Oman on the rise in Q1

21/04/2012 07:42 AST

Al Jenaibi International Automobiles has reported a 9 per cent increase in BMW and MINI car sales in the first three months of 2012 compared to the same period in 2011. The official importer of BMW Group vehicles in Oman demonstrated its intention to complete yet another successful year by retaining its position as one of the five best performing markets in the Middle East, clearly demonstrating Omani customers’ desire for top-of-the-range, premium vehicles.

“The increase in our sales confirms the loyalty of our customers and the strength of the BMW and MINI brands in Oman,” said Rachid Zamani, General Manager of Al Jenaibi International Automobiles. “BMW Group vehicles represent high performance, engineering excellence and pioneering innovation, all of which are qualities appreciated and desired by discerning customers here in Oman. This factor coupled with an exceptional model portfolio and great customer service makes us optimistic for the months ahead."

The flagship BMW 5 Series was the highest volume selling model. A core product for BMW, it combines sporting and elegant design, excellent comfort, the highest standard in efficiency in its class and sets the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programmes. Also contributing to Al Jenaibi International Automobiles’ solid performance was the flagship BMW 7 Series (+4per cent) and the BMW X6 Sports Activity Coupé (+31per cent).

Al Jenaibi International Automobiles has started the year with the launch of the new sixth generation BMW 3 Series. The All New BMW 3 Series is the first BMW model to be available with three different lines: Modern, Sport and Luxury – three distinctive design personalities for the exterior and interior, providing customers a number of exclusive finishes and equipment variants to suit their taste.

Reaffirming its position as the fastest growing premium brand in the world as well as in the Middle East; MINI also witnessed growth in Oman during the first three months achieving 8per cent growth. Sales were led by the MINI Cooper, while the MINI Countryman was also strong contributing factors to the brand's first quarter 2012 success in Oman.

MINI also pushed ahead with the rigorous expansion of its model family during the first three months of the year, with the March launch of the MINI Coupe and MINI Roadster. The sixth model addition to the range, the MINI Roadster is the first open-top two-seater MINI and a great example of the brand’s progressive growth over the years to appeal to new audience groups.

Oman Daily Observer