DTCM, Dubai Culture to promote tourism

16/09/2014 01:42 AST

Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Dubai Culture & Arts Authority (Dubai Culture) have signed a Memorandum of Understanding (MoU) to further unite their efforts in promoting Dubai’s cultural and heritage tourism offerings and implement the emirate’s vision and strategy.

The MoU was signed by Helal Saeed Almarri, Director General of DTCM, and Saeed Al Nabouda, Acting Director General of Dubai Culture, to support the strategic tie up between DTCM and Dubai Culture relating to various activities.

The agreement includes plans to leverage the expertise of each entity in developing programmes and events to promote cultural and heritage tourism. It also includes the development of training programmes for tour guides with a focus on Dubai’s culture, arts and heritage offerings as well as promoting these offerings internationally through DTCM’s global network of overseas offices.

Helal Saeed Almarri said: “DTCM has always worked hand in hand with Dubai Culture & Arts Authority and this MoU serves to formalise our partnership. In addition to supporting the growth of arts and the appreciation of the emirate’s heritage through increasing public awareness in Dubai, DTCM will maximise our efforts to encourage the implementation of cultural initiatives internationally through our 20 overseas offices.”

Saeed Al Nabouda said: “The MoU underlines our shared vision with DTCM to enhance collaboration across various government entities for achieving our goal of establishing the city as a regional and global business and leisure hub. This partnership will help in implementing shared projects and initiatives between both entities, which will support Dubai’s strategic approach. We are confident that the MoU will play an integral role celebrating the uniqueness of the city across all spectrums.”

A committee from DTCM and Dubai Culture will be formed to set up the programmes and follow up on their implementation.

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

The Gulf Today