Effie Awards submissions 75% higher than last year

23/11/2014 04:46 AST

This year’s Effie Mena Awards, which took place recently in Dubai, lived up to its billing as the largest event in the programme’s history.

The Effie Mena Awards 2014, the sixth edition of the annual programme, was expanded to incorporate 23 classes of achievement.

Corresponding with the rise in the number of categories was an increase in the number of entrants, with submissions 75 per cent higher than last year. The organisers said that the increase in categories and nominations reflects the dynamism of the regional marketing industry and the innovation currently being seen in the sector.

“This year’s Effie Awards was the biggest to date, featuring the largest number of nominations and the greatest number of categories for inclusion,” said Alexandre Hawari, Co-CEO of Mediaquest, the media organisation behind the event.

“The diversity of marketing forms and approaches that we are now witnessing across the region necessitated the introduction of new classes of achievement in order to fully acknowledge the impact on audiences that have been achieved with unique techniques,” he added.


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