Emax DSF sales rise 35%


07/02/2014 08:50 AST

Emax recorded a 35 per cent surge in sales compared to last year at this year’s Dubai Shopping Festival (DSF).

The sales surge was driven by the smartphone category which registered an increase of 55 per cent. The high demand on fast moving products like tablets, cameras and TVs also saw a great jump.

“For Emax, DSF is an opportunity to reward customers just as it is a platform for growth. We seized the DSF occasion to reconfirm our promise to provide the best and offer unmatched deals that bring high value to the utmost satisfaction of customers,” said Neelesh Bhatnagar, chief executive officer, Emax.

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