FGB to launch the UAE’s first personalised credit card

16/09/2014 12:48 AST

FGB is launching ‘My Card’, the UAE’s first personalised credit card. The new product allows customers to choose their own design, card programme and loyalty scheme.

As consumers demand a more tailored banking experience, ‘My Card’ allows customers to design their card by choosing from a bank of over one million images, or by uploading their own pictures. Customers will also have the flexibility to select from a range of credit card draw-based programmes which offer exclusive prizes and experiences worth AED 3 million annually, including Ferrari and Manchester City FC experiences, travel packages and shopping experiences.

In addition, FGB customers can benefit from three different loyalty programs on their card, by choosing from First Rewards, First Miles and First Cashback, which they can switch between at any point.

Girish Advani, Head of Mass Market Segment at FGB, said, “The challenge in the cards business today is to create products which give customers a truly personal banking experience. We believe ‘My Card’ does exactly that, allowing card holders to create their own masterpiece. At FGB, we are driven by creating better experiences for our customers and the launch of this first of its kind credit card in the UAE reflects our brand promise to ‘Be First’ and to consistently deliver innovative, leading products to the market.”


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