25/11/2014 06:13 AST

The fifth SIAL Middle East exhibition opened in the capital on Monday featuring for the first time a dedicated area showcasing packaging, processing, ingredients, printing and handling industries companies for the food and beverage sector.

Many exhibitors this year are new to the region and are presenting their products for the first time to access the important market in UAE.

Dr Fisol Ahmed, CEO of DASTO from Malaysia, speaking to ‘The Gulf Today’ said their energy bar products manufactured in Malaysia is sure to find a place in the UAE markets.

“We are selling our products mainly in Malaysia and Singapore. Within three to four months we’ll be entering the markets in Brunei and Indonesia and hopefully very soon in UAE,” Dr Ahmed opined.

The three-day event from Nov.24-26, 2014 at ADNEC (Abu Dhabi National Exhibition Center) is featuring more than 1000 exhibitors from over 50 countries and aims to attract 15000 and more dedicated trade visitors from the industry.

There are more than 20 national pavilions at the event this year, including many exhibitors who will be present for the first time.


The Gulf Today

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