Global market for male grooming to grow to $26.6 billion by 2020

14/02/2016 05:33 AST

The art of being a skilled barber and the science behind the close shave, will be brought into sharp focus at the inaugural UAE Best Shaver & Best Barber Competitions at Beautyworld Middle East 2016.

The competition, which will see the most talented scissor jockeys and razor whizkids of the country match their skills in a specially-constructed boxing ring in a series of match-ups, is being organized under the auspices of the British Barbers’ Association (BBA). The competition promises to be the most exciting wet shaving showdown and display of barbering of its kind ever seen in the region.

The competitions are open to any barber currently working in the UAE, and will form a part of a competition-cum-workshop being organized by the BBA during the duration of Beautyworld Middle East 2016. The winner of the contests will get a chance to compete against the winner of the British Best Shaver and British Best Barber competitions in the UK.

The growing trend is being driven by the rise of the metrosexual, who is not averse to pampering himself with choice beauty products and haircare aids. Analysts estimate that the global market for male grooming in 2015 was worth $20.3 billion and this is estimated to grow to $26.6 billion by 2020.

The contest will also underline the growing importance being accorded to male grooming as a high growth category in the beauty industry around the region and globally. There has been a marked increase in the number of men today, who go in for spa and beauty treatments, skin conditioning and manicures as a part of their grooming routine, which earlier used to comprise of an occasional visit to the barber for a trim and a shave.

“We are tying up with Beautyworld Middle East to launch the UAE Best Shave competition as we consider it the best platform to reach barbers, hairdressers and male grooming professionals from across the region,” said Mike Taylor – Director of Operations of the British Barbers’ Association. “Through the British Best Shave competition, we were able to positively impact the development of barbering trade in the country as well as elevate levels of training and competency among British barbering professionals. We hope to create a similar favorable impact on the profession through our venture in the UAE.”

The BBA, with over 8,600 members on its rolls and 121 accredited barbershops, is the leading association for the barbering industry in the UK. Supporting barbers, male grooming salons and men’s hairdressers across the country, the BBA works with government-appointed organizations and agencies to ensure the development of high-quality training and qualifications that meet the industry’s needs.

Beautyworld Middle East is the paramount trade platform serving the beauty and wellness industry over the past two decades. The show’s vast footprint covers not only the Middle East, but extends across North and East Africa, the Levant, Central Asia, South and Southeast Asia as well, making it a magnet for leading international beauty and wellness brands looking for further business in the region.

Beautyworld Middle East 2015 featured as many as 1,400 exhibitors from 52 countries and 29,670 trade visitors from across the world over the show’s three days.

Saudi Gazette