23/04/2014 07:07 AST

The season’s largest gathering of the Middle East region’s leading ICT retailers and suppliers, Gitex Shopper 2014 has received a large entry of exhibitors ready for business at the Dubai International and Exhibition centre starting today (Wednesday).

The four-day Spring event is considered to be an ideal platform for business development for the electronic retail industry.

Speaking to The Gulf Today ahead of the event, Trixie LohMirmand, senior vice president, Dubai World Trade Centre (DWTC), revealed that during the UAE’s largest technology fair many of the latest products that will be debuting globally this month, will also be available at the show and the bargains being offered by exhibitors will be exceptional.

This year’s event is expected to be packed with lucrative offers, exclusive bundle deals and will also witness the launch of some of the latest smartphones and other electronic gadgets, added Trixie.

Smartphones already account for more than half the global mobile phone market and is expected to increase to 75 per cent by 2017, say experts in the industry.

Power retailers have put in place some of the finest world-class brands. There will be exciting competitions and the chance to win a car on daily basis. Statistics indicate that in 2013 the total sales was Dhs245 million with 210,324 visitors on site compared to the previous that only realised Dhs237 million with a turnout of 206,201 attendants, This year’s event is expected to be even on a bigger figure.

With mobility and seamless connectivity fuelling the growth of tablet devices in the Middle East region, most of the brands have broadened their portfolio of tablets for business and personal users. Several banks such as Mashreq and United Arab Bank Mashreq will offer 0 per cent easy payment plan that redefines the cardholders shopping experience.


The Gulf Today

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