20/10/2014 06:52 AST
The Public Authority for Investment Promotion and Export Development (Ithraa) has launched its first mobile exhibition, as part of a programme to explain the authority's services and activities to the public.
The launch of the exhibition was announced by His Highness Sayyid Faisal Al Said, Ithraa's director general for marketing and media, at Muscat City Centre on Sunday. The exhibition, which started in Muscat, is part of Ithraa's national public engagement plan and will later continue in Sohar and Salalah.
Speaking to reporters on the sidelines of the event, Al Said noted, "For the first time, after so many years, we have decided that we need some sort of a mobile exhibition. It is like a corporate identity, whereby we roll out who we are and what we do."
The exhibition will continue in Muscat for three days and then it will go to Sohar and Salalah, also for some three days each, he said, expressing his hope that potential exporters and investors who are not familiar with Ithraa will learn more about this authority through the exhibition.
According to Ithraa officials, the exhibition will educate the public on Ithraa's commitment in preparing Oman to become a leader in the innovation economy, while offering among the most business-friendly, productive and competitive economic development climates in the world.
In the exhibitions manned by Ithraa staff, visitors will be treated to a tour of Ithraa's accomplishments and key initiatives. Also, a series of promotional films on Oman's various industries will also be shown during the exhibitions.
Ithraa offers a range of services to help international businesses become established in Oman, as well as assist current and potential exporters in entering mature and emerging markets. Activities carried out by Ithraa focus on networking, attending trade shows, organising trade missions and arranging B-2-B meetings for local companies.
Its mission centres on encouraging the rights of individuals to make their own choices during commercial transitions, the ability to voluntarily exchange goods and services, assuring the freedom to compete, the protection of personal, intellectual and property rights, and the ability to have access to secure currencies.
Oman Competitiveness Forum
Al Said added that the Oman Competitiveness Forum is scheduled to take place at Bustan Palace Hotel on October 29 and 30. The forum is the annual gathering of influential international and domestic thought leaders, policy experts and professionals. This year's event will focus on 'public sector innovation' and 'changing the business-as-usual culture." "The forum will focus on how to raise efficiency and professionalism in the public sector," Al Said noted.
Times of Oman
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