NADEC launches 3 new premium juices

22/09/2014 07:11 AST

As part of its ongoing commitment to deliver the highest quality, nutritious food and drink products across the Kingdom and the rest of the GCC, NADEC has launched 3 delicious and healthy new juices to complement its existing range. The 3 new flavors available in 2 sizes, 300ml and 1.75l are Cranberry, Guava Lychee and Fruit Cocktail and will be available across the Kingdom from September. They complement an already broad range of natural, fresh and exotic juices which appeal to all the family.

Eng. Abdul Aziz Mohammad Al Babtain, Managing Director, NADEC, said: “NADEC continues to innovate and introduce high quality, healthy products to its growing range of juice products. We are committed to introducing new, high quality products that appeal to all members of the family. These products are made with the highest quality ingredients using state of the art technologies in our factory that has recently been awarded a number of process and hygiene awards including ISO 22000 certification’.

Established in 1981 by royal decree, NADEC is one of the leading food, dairy and beverage companies in the MENA region and uses the latest technology to ensure the highest quality standards are met. The company is required to perform over 4000 quality tests per day in order to comply with international quality standards.

Patrick Satamian, Chief Executive Officer NADEC Foods, said: “We are absolutely committed to delivering the highest quality food products to our consumers and innovation based on consumer research is key to our growth plans. The launch of these new flavors is part of an ongoing program of innovation which has helped the company to deliver 10 successive quarters of growth and make it the fastest growing food company in the region. The program of innovation and brand building over the last few years has resulted in record sales and profitability in the last quarter which ended in June. We will continue to innovate, introducing new products and building the NADEC brand with our consumers being at the heart of whatever we do.” — SG

Saudi Gazette