NBAD appoints CEO for Asia

16/09/2014 11:33 AST

The National Bank of Abu Dhabi (NBAD) has appointed Susan Yuen as its CEO in Asia. In this new role, Ms. Yuen will be responsible to define and implement NBAD’s strategy in Asia and have oversight of the bank’s current presence in Hong Kong, Malaysia and Shanghai and consider future expansion plans to Singapore.

NBAD’s growth strategy is to capitalise on the growing economies and markets that stretch from West of Africa to East of Asia. The bank is looking to expand its footprint in key markets that will enable it to focus on the West-East Corridor whilst establishing major wholesale regional hubs – providing our clients with an integrated and truly global service.

NBAD has plans to further enhance its wholesale business lines in London, Hong Kong, Malaysia, and re-focus its business in Egypt which will be the bank’s first franchise market and establish a branch in Mumbai.

“Recruiting Susan is a key step in our process of expanding in Asia and reflects NBAD’s brand strength to attract world-class bankers as well as our strategic ambitions for growth across diverse geographies,” said Qamber Ali Al Mulla, the Senior Managing Director & CEO, Gulf & International at NBAD.

Ms. Yuen is an experienced and proficient banker with nearly 30 years’ experience in multiple areas of banking. She joins NBAD from the Australia and New Zealand Banking Group (ANZ) where she served as the CEO for ANZ Hong Kong since 2009. She also held positions of ANZ’s Chief of Staff to the CEO, Asia Pacific, Europe & America.

Prior to this, Ms. Yuen was Managing Director, Corporate Banking at HSBC Malaysia. She also spent a decade at Maybank serving in various positions culminated to the role of Head of Multinationals.

Susan Yuen said, “NBAD is a strong, growing brand in the Arab World and beyond. I believe NBAD has proved its mettle and will successfully deliver its ambitions of growth across the West East Corridor. I’m proud to be part of this growth ambition.”

CPI Financial